betr Entertainment Ltd
betr Entertainment Limited, formerly BlueBet Holdings Limited, is a pure-play digital wagering operator focusing solely on the Australian wagering market.
The business
betr Entertainment Limited, formerly BlueBet Holdings Limited, is a pure-play digital wagering operator focusing solely on the Australian wagering market. The Company is engaged in offering sports and racing betting products and services to online and telephone clients through its advanced online wagering platform and mobile applications. The Company is powered by a highly scalable proprietary cloud-based technology platform that can also be delivered as a white-labelled technology solution for business to business (B2B) partners. The betr brand offers betting services for various sporting events, including American football, Australian rules, baseball, basketball, cricket, golf, ice hockey, motor racing, rugby league, rugby union, soccer, tennis, and others. Its product line includes horse racing, greyhound racing, and harness racing, among others.
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Latest news
betr Entertainment Tenders Superior All-Scrip Takeover Bid For Pointsbet
Digital wagering operator betr Entertainment (ASX: BBT) has made an all-scrip off-market takeover offer for the remaining equity in PointsBet Holdings (ASX: PBH). The company is currently PointsBet’s largest shareholder with a 19.6% interest and believes its offer represents a superior proposal to an earlier bid made by Japanese digital media and entertainment company MIXI […]
PointsBet accepts $353m MIXI takeover bid despite rival BlueBet’s higher offer
Australian bookmaker PointsBet Holdings (ASX: PBH) finds itself at the centre of a bidding war between Japanese sports and entertainment giant MIXI and local betting firm BlueBet (ASX: BBT). PointsBet agreed this morning to a $353 million takeover by MIXI via a binding scheme implementation deed, under which PointsBet shareholders would receive a cash consideration […]
BlueBet boosts Australian wagering market share with acquisition of Queensland bookmaker TopSport
Australian online bookmaker BlueBet Holdings (ASX: BBT) has made a $15 million offer to acquire Queensland sports and betting company TopSport. BlueBet will acquire a number of TopSport’s key assets including its customer database, brand, intellectual property and material contracts. The company expects the acquisition to advance its goal of achieving a 10% share of […]
BlueBet and betr join forces to create competitive new wagering service
BlueBet (ASX: BBT) will join forces with online bookmaker betr in a move expected to create a larger and more competitive online wagering service for the Australian market. Under the terms of the merger, Bluebet will acquire NDT Pty Ltd (the owner of betr) by way of an asset purchase in return for the issue […]
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